Business mating: who chooses whom and gets chosen?

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Show simple item record Wilkinson, I. en_US Freytag, P. en_US Young, L. C en_US Chery, M. en_US
dc.contributor.editor en_US 2009-11-09T02:47:57Z 2009-11-09T02:47:57Z 2003 en_US
dc.identifier 2003000831 en_US
dc.identifier.citation Wilkinson, I. et al. 2003 'Business mating: who chooses whom and gets chosen?', 19th Annual International Marketing and Purchasing Conference, IMP Group, Lugano, Switzerland, pp. 1-22. en_US
dc.identifier.issn 82 7042 576 1 en_US
dc.identifier.other E1 en_US
dc.description.abstract What is the co-relation between the characteristics of two firms that form a relationship with each other, especially successful relations? Surprisingly there is little we know about the answers to this question. This paper reviews previous literature on the assortative mating among people and animals and the theory of sexual selection that underlies it. We then apply this theory to business relation formation and present the results of an analysis of the co-relation of firm characteristics of those involved in customer-supplier relations using the IMP2 European data base. Finally, future research opportunities are considered regarding this novel and exciting area of research. en_US
dc.publisher IMP Group en_US
dc.relation.isbasedon en_US
dc.title Business mating: who chooses whom and gets chosen? en_US
dc.parent Proceedings of the 19th Annual IMP Conference en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Lugano, Swiztxerland en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 22 en_US Marketing en_US
dc.conference 19th Annual International Marketing and Purchasing Conference en_US
dc.conference.location Lugano, Switzerland en_US

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