What factors make controversial advertising offensive? a preliminary study

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dc.contributor.author Waller, David en_US
dc.contributor.editor Dunn, A; Jacobs, J en_US
dc.date.accessioned 2009-11-09T02:47:56Z
dc.date.available 2009-11-09T02:47:56Z
dc.date.issued 2004 en_US
dc.identifier 2004002161 en_US
dc.identifier.citation Waller David 2004, 'What factors make controversial advertising offensive? a preliminary study', ANZCA & University of Sydney, Sydney, Australia, pp. 1-10. en_US
dc.identifier.issn 1 86487 714 6 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/2233
dc.publisher ANZCA & University of Sydney en_US
dc.title What factors make controversial advertising offensive? a preliminary study en_US
dc.parent Australian and New Zealand Communication Association International Conference 2004: "Making a Difference" en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Sydney, Australia en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 10 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference.location Sydney, Australia en_US
dc.for 150503 en_US
dc.personcode 010525 en_US
dc.percentage 50 en_US
dc.classification.name Marketing Management (incl. Strategy and Customer Relations) en_US
dc.classification.type FOR-08 en_US
dc.custom Australian and New Zealand Communication Association International Conference en_US
dc.date.activity 20040707 en_US
dc.location.activity Sydney, Australia en_US
dc.staffid 010525 en_US


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