Archetypal analysis: a new way to segment markets based on extreme individuals

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dc.contributor.author Li, Shan en_US
dc.contributor.author Wang, Paul en_US
dc.contributor.author Louviere, Jordan en_US
dc.contributor.author Carson, Richard en_US
dc.contributor.editor Kennedy, R en_US
dc.date.accessioned 2009-11-09T02:47:46Z
dc.date.available 2009-11-09T02:47:46Z
dc.date.issued 2003 en_US
dc.identifier 2003000848 en_US
dc.identifier.citation Li Shan et al. 2003, 'Archetypal analysis: a new way to segment markets based on extreme individuals', ANZMAC, Adelaide, Australia, pp. 1674-1679. en_US
dc.identifier.issn 0868039837 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/2183
dc.publisher ANZMAC en_US
dc.relation.hasversion http://www.anzmac.org/conference/2003/papers/RES14_lis.pdf
dc.title Archetypal analysis: a new way to segment markets based on extreme individuals en_US
dc.parent A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Adelaide, Australia en_US
dc.identifier.startpage 1674 en_US
dc.identifier.endpage 1679 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference.location Adelaide, Australia en_US
dc.for 150504 en_US
dc.personcode 0000020597 en_US
dc.personcode 970303 en_US
dc.personcode 020132 en_US
dc.personcode 100722 en_US
dc.percentage 50 en_US
dc.classification.name Marketing Measurement en_US
dc.classification.type FOR-08 en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US
dc.date.activity 20031201 en_US
dc.location.activity Adelaide, Australia en_US
dc.staffid 100722 en_US


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