Abstract:
This paper describes the Australian Beef supply chain and notes some of the major
concerns expressed by agents in the supply chain. The paper then outlines the systems
dynamics approach, its potential benefits and dangers and then discusses a simple model
of the production process within the supply chain. We show how the systems modelling
approach, utilizing the Vensim® software application can be used to develop insights into
operations of the supply chain. The paper closes with a discussion of the research
direction in supply chain modelling that will be followed by this group.