Abstract:
Written texts are more and more consumed in a multitude of different environments and media: on screens or device
displays, at home, in offices or in public spaces, in quiet, private places or in noisy surroundings; mediated by new
technologies such as mobile phones or personal digital assistants. This paper traces the development of typography from
Gutenberg's invention of movable type to today's dynamic moving texts. It proposes and explores the argument that the
typographic landscape we engage with is experienced rather than read.
From the Crystal Goblet approach in typography to the often playful interactions with type in new media, a 'new reader'
emerges, who is at the same time reader in a classic sense but also viewer of a typographic performance and and finally
user or even creator (see Apple's 'LiveType' for instance) of technological mediated typography.
