The dynamics of effective group work: the marketing student's view

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dc.contributor.author Young, L. C en_US
dc.contributor.editor Shaw R; Adam S; McDonald H en_US
dc.date.accessioned 2009-11-09T02:47:13Z
dc.date.available 2009-11-09T02:47:13Z
dc.date.issued 2002 en_US
dc.identifier 2002000358 en_US
dc.identifier.citation Young, L. C 2002 'The dynamics of effective group work: the marketing student's view', ANZMAC 2002 Conference, Australian and New Zealand Marketing Academy Conference, Melbourne, Australia, pp. 3311-3316. en_US
dc.identifier.issn 0 7300 2562 4 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/2111
dc.description.abstract Group project work often forms an essential part of the assessment of marketing subjects. This paper presents some of the results of a study that considers the drivers of groups' functioning and the satisfaction of members over the life of the project. One hundred and thirty-one marketing students assessed themselves and their group fortnightly as they completed a semester-long market research project. The results show that effectiveness of group functioning is perceived by participants to change through the semester, as does the satisfaction of group members with the process. Different factors are associated with perceived effective functioning and satisfaction at different times in the process. en_US
dc.publisher Australian and New Zealand Marketing Academy Conference en_US
dc.relation.isbasedon http://www.anzmac.org/ en_US
dc.title The dynamics of effective group work: the marketing student's view en_US
dc.parent Australian and New Zealand Marketing Academy (ANZMAC) 2002 Conference Proceedings en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Melbourne, Australia en_US
dc.identifier.startpage 3311 en_US
dc.identifier.endpage 3316 en_US
dc.cauo.name Marketing en_US
dc.conference ANZMAC 2002 Conference en_US
dc.conference.location Melbourne, Australia en_US


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