Evolution of new media technologies : developing design parameters for a digital media centre for the Beijing Olympic Games 2008

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dc.contributor.author Chau, Mimi
dc.date.accessioned 2009-07-06T00:51:56Z
dc.date.accessioned 2012-12-15T03:52:39Z
dc.date.available 2009-07-06T00:51:56Z
dc.date.available 2012-12-15T03:52:39Z
dc.date.issued 2008
dc.identifier.uri http://hdl.handle.net/2100/853
dc.identifier.uri http://hdl.handle.net/10453/20192
dc.description University of Technology, Sydney. Faculty of Humanities and Social Sciences.
dc.description.abstract The advent of digital media has affected the nature of global communications, amplifying the interaction between populations and massively expanding the information load that an audience may be forced to consider. The Beijing Organising Committee for the Olympic Games (BOCOG) has proposed a digital strategy for the 2008 Olympics, which will open up a wide range of challenges for information gathering and dissemination. My research project has two related components: The first is an exegesis which sets the context for the project, identifies its main issues and presents a background research plan that, on the one hand, focuses on journalists and their likely orientations to a Digital Media Centre such as the one I propose, and, on the other, seeks to discover in other digital media centres the elements of best practice and innovation that might be adopted for Beijing. The second is a development project to explore and present innovation in Internet-based digital media operations, as exemplified by the challenges presented by the 2008 Olympic Games. en_AU
dc.language.iso en en_AU
dc.subject Digital media. en_AU
dc.subject Olympic Games (29th : 2008 : Beijing, China). en_AU
dc.subject Beijing Organising Committee. en_AU
dc.title Evolution of new media technologies : developing design parameters for a digital media centre for the Beijing Olympic Games 2008 en_AU
dc.type Thesis (MCA) en_AU


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