Competitive Positioning Strength: Market Measurement

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Show simple item record Burke, Sandra en_US
dc.contributor.editor en_US 2012-10-12T03:35:08Z 2012-10-12T03:35:08Z 2011 en_US
dc.identifier 2011003627 en_US
dc.identifier.citation Burke Sandra 2011, 'Competitive Positioning Strength: Market Measurement', Routledge, vol. 19, no. 5, pp. 421-428. en_US
dc.identifier.issn 0965-254X en_US
dc.identifier.other C1 en_US
dc.description.abstract A product's competitive position (CP) identifies the segment the product is targeting and the differentiated value proposition it intends to deliver. When a CP is strong, stakeholders understand for whom the product is intended and why, driving choice in en_US
dc.language en_US
dc.publisher Routledge en_US
dc.title Competitive Positioning Strength: Market Measurement en_US
dc.parent Journal of Strategic Marketing en_US
dc.journal.volume 19 en_US
dc.journal.number 5 en_US
dc.publocation United Kingdom en_US
dc.identifier.startpage 421 en_US
dc.identifier.endpage 428 en_US BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150500 en_US
dc.personcode 102531 en_US
dc.percentage 100 en_US Marketing en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US en_US
dc.location.activity en_US
dc.description.keywords Brand equity; Competitive positioning; Marketing strategy; Measurement en_US
dc.staffid en_US
dc.staffid 102531 en_US

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