Age cohort analysis in continued usage intention of mobile value-added services: Generation Y and Baby boomers

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dc.contributor.author Liu, Wl en_US
dc.contributor.author Huang, Kai-Ping en_US
dc.contributor.author Wang, Chih-Hsing en_US
dc.contributor.editor en_US
dc.date.accessioned 2012-10-12T03:35:05Z
dc.date.available 2012-10-12T03:35:05Z
dc.date.issued 2011 en_US
dc.identifier 2011000466 en_US
dc.identifier.citation Liu Wl, Huang Kai, and Wang Chih-Hsing 2011, 'Age cohort analysis in continued usage intention of mobile value-added services: Generation Y and Baby boomers', Academic Journals, vol. 5, no. 14, pp. 5863-5870. en_US
dc.identifier.issn 1993-8233 en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/18891
dc.description.abstract This study aims to investigate the effects of age on continued usage intention of mobile value-added service and its impact on personal innovativeness, perceived usefulness, confirmation and satisfaction between two mobile service user segments; Generati en_US
dc.language en_US
dc.publisher Academic Journals en_US
dc.relation.isbasedon http://www.academicjournals.org/AJBM en_US
dc.title Age cohort analysis in continued usage intention of mobile value-added services: Generation Y and Baby boomers en_US
dc.parent African Journal of Business Management en_US
dc.journal.volume 5 en_US
dc.journal.number 14 en_US
dc.publocation Victoria Island en_US
dc.identifier.startpage 5863 en_US
dc.identifier.endpage 5870 en_US
dc.cauo.name BUS.Faculty of Business en_US
dc.conference Verified OK en_US
dc.for 150300 en_US
dc.personcode 0000072679 en_US
dc.personcode 10635896 en_US
dc.personcode 0000065208 en_US
dc.percentage 100 en_US
dc.classification.name Business and Management en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords Information-Technology; Commerce; Satisfaction; Customer; Model; Expectation; Acceptance; Adoption; Beliefs; Time en_US
dc.staffid en_US


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