'Tantao zai jieqing pingtai shang chuangzao caifu de chenggong zhi dao' (An Exploration for the Success of Turning Festivals into a Platform for Wealth Creation)

Abstract

Abstract: Turning festivals into a platform for wealth creation is one of remarkable successful stories in China during the era of reform and opening to the outside world. This chapter examines key factors contributing to the rapid development of the festival industry or festival economy in Ningbo, a city on the east coast of China. In particular, it explores the connection between the development of the festival industry and the Chinese traditional philosophy of pragmatism, the Ningbo variety of Buddhism, and the Ningbo tradition of commercial culture.