Abstract:
Current directions in ecotourisrn reflect an increasing tendency towards the commodification of nature. The quest for profit from nature-based activities, particularly tourism, has spawned an industry lacking an ethic of care for nature and, specifically, the animals used in this new ecotourism regime. Economic rationalist approaches often place economic incentive before the intrinsic and intangible values of nature. This often results in the inappropriate development or use of natural resources and changes the capacity of the resource to meet the expectations of users.
