Abstract:
Discusses the design collaboration called GoGlobal Ghana. Initiated in 2005, each GoGlobal collaboration has had a different theme, derived from preparatory visits and discussions with host partners. The themes have both local and global relevance, and to avoid â¿¿design tourismâ¿¿. In other words, the results needed to have ongoing value that lasted beyond the project period. The aim of GoGlobal Ghana was to consider whether the creative industries in a developing country could be nurtured through design collaboration and an e-commerce model to contribute significant economic growth through increasing the level of international trade. The project was initiated with three phases planned for execution: a creative studio with design students from the Royal College of Art (RCA) in London and the Kwame Nkruma University of Science and Technology (KNUST) in Ghana, an e-commerce process for supply, distribution and marketing; and finally a â¿¿hubâ¿ location to facilitate project delivery and dissemination to other African regions.
