Abstract:
Moving towards automated service selection, contract negotiation.
and contract fulfillment remains a promising vision for E-commerce systems.
Trust is one of the main reasons why this vision is not put into practice in current
E-commerce systems. Various theoretical models and technical concepts
are in place to facilitate crucial factors such as system interoperability or communication-
level security. However, proven models, to measure social values
such as trustworthiness, reputation or credibility of service consumers and service
providers in loosely coupled, distributed E-commerce systems. are the
missing factors which prevent the adoption of automated service interaction.
This paper demonstrates the application of our Fuzzy trust model in an Ecommerce
platform. We apply an exemplary business scenario to demonstrate
the usage of our Fuzzy trust model.
