An Examination of Website Quality Dimensions in Australian e-Retailing: A Confirmatory Factor Analysis Approach

Abstract

Numerous studies have endeavored to create and develop Website quality instruments in both the information systems and marketing domains. This study contributes to further theory development and refinement of measuring Website Quality by extending previous studies in the field. It adopts a confirmatory factor analysis approach to empirically assess three Australian based e-retailing Websites across three industry groups. The study presents a parsimonious model for each industry examined, that can be used for benchmarking purposes and for future scholarly research efforts. Managerial implications are highlighted with future research directions discussed.