Chinese immigrants in network marketing business in Western host country context

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Show simple item record Dai, Fu en_US Wang, Karen en_US Teo, Stephen en_US
dc.contributor.editor en_US 2012-02-23T00:37:42Z 2012-02-23T00:37:42Z 2011 en_US
dc.identifier 2010006384 en_US
dc.identifier.citation Dai Fu, Wang Karen, and Teo Stephen 2011, 'Chinese immigrants in network marketing business in Western host country context', Pergamon, vol. 20, pp. 659-669. en_US
dc.identifier.issn 0969-5931 en_US
dc.identifier.other C1 en_US
dc.description.abstract Many Chinese immigrants start their entrepreneurship business by joining major network marketing businesses in Western host countries. The willingness of these Chinese immigrants to undertake network marketing rests on the influence of the social environment of the network marketing organization. Network marketing specific selfefficacy, social competence and motivation for establishing onea??s own business are also hypothesized to play an important role in their engagement in entrepreneurial actions. Drawing upon Banduraa??s social cognitive theory and the immigrant entrepreneurship literature, the present study investigates whether the social environmental influence of a network marketing organization affects the extent to which Chinese immigrants develop the self-efficacy, social competence and motivation to establish their own business and how these variables affect the actions undertaken in the host country. The study is based on the sample of 194 Chinese immigrants in their adopted host country, Australia. The findings of the survey suggest that the social environment within network marketing organizations positively affects self-efficacy, which in turn positively affects the entrepreneurial actions undertaken by Chinese immigrants in conducting their network marketing business. Social environmental influence impacts positively on their motivation to establish their own network marketing business and social competence. However the effects of motivation and social competence on entrepreneurial action were not supported. Theoretical and managerial implications are discussed. en_US
dc.language en_US
dc.publisher Pergamon en_US
dc.relation.isbasedon en_US
dc.title Chinese immigrants in network marketing business in Western host country context en_US
dc.parent International Business Review en_US
dc.journal.volume 20 en_US
dc.journal.number en_US
dc.publocation Oxford, UK en_US
dc.identifier.startpage 659 en_US
dc.identifier.endpage 669 en_US BUS.School of Management en_US
dc.conference Verified OK en_US
dc.for 150500 en_US
dc.personcode 99032955 en_US
dc.personcode 980472 en_US
dc.personcode 0000071570 en_US
dc.percentage 100 en_US Marketing en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US en_US
dc.location.activity en_US
dc.description.keywords Chinese immigrants, networking business, entrepreneurship, social competences en_US

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