Keep it simple: Easy ways to estimate choice models for single consumers

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dc.contributor.author Eckert, Christine en_US
dc.contributor.author Frischknecht, Bart en_US
dc.contributor.author Louviere, Jordan en_US
dc.contributor.editor Ballantine, P; Finsterwalder, J en_US
dc.date.accessioned 2012-02-02T11:11:17Z
dc.date.available 2012-02-02T11:11:17Z
dc.date.issued 2010 en_US
dc.identifier 2009008212 en_US
dc.identifier.citation Ebling Christine, Frischknecht Bart, and Louviere Jordan 2010, 'Keep it simple: Easy ways to estimate choice models for single consumers', , University of Canterbury, Christchurch, New Zealand, , pp. 1-7. en_US
dc.identifier.issn 978-0-473-17820-8 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/16644
dc.description.abstract We show with Monte-Carlo simulations and empirical choice data sets that we can quickly and simply refine choice model estimates for individuals based on methods such as ordinary least squares regression and weighted least squares regression to produce well-behaved insample and out-of-sample predictions of choices. We use well-known regression methods to estimate choice models, which should allow many more researchers to estimate choice models and be confident that they are unlikely to make serious mistakes. en_US
dc.language en_US
dc.publisher University of Canterbury en_US
dc.relation.isbasedon NA en_US
dc.title Keep it simple: Easy ways to estimate choice models for single consumers en_US
dc.parent Proceedings of the Australian and New Zealand Marketing Academy Conference 2010 en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Christchurch, New Zealand en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 7 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150505 en_US
dc.personcode 103760 en_US
dc.personcode 108926 en_US
dc.personcode 020132 en_US
dc.percentage 100 en_US
dc.classification.name Marketing Research Methodology en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US
dc.date.activity 20101129 en_US
dc.location.activity Christchurch, New Zealand en_US
dc.description.keywords Individual-level choice models, linear probability models en_US
dc.staffid en_US
dc.staffid 020132 en_US


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