Abstract:
Regional and provincial cultures have (re)emerged in China since the 1980s, regardless of their previous existence or articulation.1 Although it is not yet clear whether this represents the seemingly powerful trend of fragmentation or nothing but a superficial phenomenon generated by the unprecedented pace of economic integration throughout the country, there is every reason to believe that regional and provincial cultures, or identities, in China have been (re)shaped by the new process of modern- ization, decentralization and international interactions that have character- ized the reform era. Competition for resources, markets and preferential policies have forced every locality to mobilize support from their local populations; reform, decentralization, marketization, internationalization, growing provincial autonomy and the decline of state ideology have combined to challenge some time-honoured traditions and provide an opportunity for the discourse of regional cultures and identities.