What will consumers pay for social product features?

Search UTSePress Research

dc.contributor.author	Auger Patrice	en_US
dc.contributor.author	Burke Paul	en_US
dc.contributor.author	Devinney Timothy	en_US
dc.contributor.author	Louviere Jordan	en_US
dc.date.accessioned	2009-08-20T14:37:15Z
dc.date.available	2009-08-20T14:37:15Z
dc.date.issued	2003	en_US
dc.identifier	2003000527	en_US
dc.identifier.citation	Auger Patrice et al. 2003, 'What will consumers pay for social product features?', Kluwer Academic Publ, vol. 42, no. 3, pp. 281-304.	en_US
dc.identifier.issn	0167-4544	en_US
dc.identifier.other	C1	en_US
dc.identifier.uri	http://hdl.handle.net/10453/1561
dc.description.abstract	The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. Ethical consumerism encompasses the importance of non-traditional and social components of a company’s products and business process to strategic success—such as environmental protectionism, child labor practices and so on. The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value selected consumers place on the social features of products.	en_US
dc.publisher	Springer	en_US
dc.relation.isbasedon	http://dx.doi.org/10.1023/A:1022212816261	en_US
dc.title	What will consumers pay for social product features?	en_US
dc.parent	Journal Of Business Ethics	en_US
dc.journal.volume	42	en_US
dc.journal.number	3	en_US
dc.publocation	Dordrecht, Netherlands	en_US
dc.identifier.startpage	281	en_US
dc.identifier.endpage	304	en_US
dc.cauo.name	Marketing	en_US