From a Seller's Market to a Buyer's Market: Advertising Looks Forward to the 1950s

Abstract

Moore outlined his view of the conference's central theme, "Meeting the Buyer's Market:" [W]e are in the transition stage between a seller's and a buyer's market. Doubtless each one of you has a clear idea of the two terms, but doubtless each of you would define them a little differently. I feel inclined to define a buyer's market as one where you takes your choice and pays your money; and a seller's market as one where you pays your money and you takes what they' let you have-if it's in stock.