The Importance of Effective Working Relationships between Sales and Marketing
UTSePress Research/Manakin Repository
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| dc.contributor.author | Le Meunier-Fitzhugh Kenneth | en_US |
| dc.contributor.author | Massey Graham | en_US |
| dc.contributor.editor | Cravens, D.W., LeMeunier-FitzHugh, K., and Piercy, N.F. | en_US |
| dc.date.accessioned | 2012-02-02T02:51:25Z | |
| dc.date.available | 2012-02-02T02:51:25Z | |
| dc.date.issued | 2011 | en_US |
| dc.identifier | 2010001474 | en_US |
| dc.identifier.citation | Le Meunier-Fitzhugh Kenneth and Massey Graham 2011, 'The Importance of Effective Working Relationships between Sales and Marketing', in NA (ed.), Oxford University Press, Oxford, UK, pp. 539-570. | en_US |
| dc.identifier.issn | 9780199569458 | en_US |
| dc.identifier.other | B1 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10453/14341 | |
| dc.description.abstract | NA | en_US |
| dc.language | en_US | |
| dc.publisher | Oxford University Press | en_US |
| dc.relation.isbasedon | NA | en_US |
| dc.title | The Importance of Effective Working Relationships between Sales and Marketing | en_US |
| dc.parent | The Oxford Handbook of Strategic Sales and Sales Management | en_US |
| dc.journal.volume | en_US | |
| dc.journal.number | en_US | |
| dc.publocation | Oxford, UK | en_US |
| dc.identifier.startpage | 539 | en_US |
| dc.identifier.endpage | 570 | en_US |
| dc.cauo.name | BUS.School of Marketing | en_US |
| dc.conference | Verified OK | en_US |
| dc.for | 150500 | en_US |
| dc.personcode | 0000066404;020358 | en_US |
| dc.percentage | 000100 | en_US |
| dc.classification.name | Marketing | en_US |
| dc.classification.type | FOR-08 | en_US |
| dc.edition | 1st | en_US |
| dc.custom | en_US | |
| dc.date.activity | en_US | |
| dc.location.activity | en_US | |
| dc.description.keywords | Sales/marketing working relationships | en_US |
| dc.staffid | University of East Anglia | en_US |
