The Myth of the Ethical Consumer

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Show simple item record Devinney, Timothy en_US Auger, Patrice en_US Eckhardt, Giana en_US
dc.contributor.editor en_US 2012-02-02T01:51:42Z 2012-02-02T01:51:42Z 2010 en_US
dc.identifier 2009006620 en_US
dc.identifier.citation Devinney Timothy, Auger Patrice and Eckhardt Giana 2010, 'The Myth of the Ethical Consumer',Cambridge University Press, Cambridge, UK en_US
dc.identifier.issn 978-0-521-76694-4 en_US
dc.identifier.other A1 en_US
dc.description.abstract Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the ?ethical consumer? is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students, and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption. en_US
dc.language en_US
dc.publisher Cambridge University Press en_US
dc.relation.isbasedon NA en_US
dc.title The Myth of the Ethical Consumer en_US
dc.parent en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Cambridge, UK en_US
dc.identifier.startpage en_US
dc.identifier.endpage en_US BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150501 en_US
dc.personcode 034842 en_US
dc.personcode 0000018271 en_US
dc.personcode 0000050479 en_US
dc.percentage 34 en_US Consumer-Oriented Product or Service Development en_US
dc.classification.type FOR-08 en_US
dc.edition 1 en_US
dc.custom en_US en_US
dc.location.activity en_US
dc.description.keywords NA en_US

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