Brand society: how brands transform management and lifestyle

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Show simple item record Kornberger, Martin en_US
dc.contributor.editor en_US 2012-02-02T01:47:26Z 2012-02-02T01:47:26Z 2010 en_US
dc.identifier 2006011344 en_US
dc.identifier.citation Kornberger Martin 2010, 'Brand society: how brands transform management and lifestyle',Cambridge University Press, Cambridge, UK en_US
dc.identifier.issn 978-0-521-89826-3 en_US
dc.identifier.other A1 en_US
dc.description.abstract Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in. en_US
dc.language en_US
dc.publisher Cambridge University Press en_US
dc.relation.isbasedon NA en_US
dc.title Brand society: how brands transform management and lifestyle en_US
dc.parent en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Cambridge, UK en_US
dc.identifier.startpage en_US
dc.identifier.endpage en_US DAB.School of Design en_US
dc.conference Verified OK en_US
dc.for 120300 en_US
dc.personcode 030453 en_US
dc.percentage 50 en_US Design Practice and Management en_US
dc.classification.type FOR-08 en_US
dc.edition First en_US
dc.custom en_US en_US
dc.location.activity en_US
dc.description.keywords Brands and Branding en_US
dc.staffid en_US
dc.staffid 030453 en_US

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