Abstract:
Critical Design refers to design strategies mobilised to critically examine the way design mediates the social, cultural and psychological dimensions ofelay-to-day life. Embroidery as a cn111 is aligned with fllShioll design practices and has traditionally been gendcrcd feminine vvhilc many elements oflhe male wardrobe remain unchanged over time. The series of\vork seeks to question prevailing modes of contemporary maseu I inc identity, specifically those reflecting esteemed societal values of success, certitude and accomplishment celebrated within the competitive cultural domains of sporting and business worlds.
