Abstract:
In March 2009, Li Changchun, China¿s Chief of Propaganda and a senior member of the standing committee of China¿s Political Bureau, told the ABC (Australia¿s national broadcaster) that China was ¿concerned¿ about the Western media¿s reporting of Tibetan issues, and he fi rmly requested that the ABC discuss China in a ¿comprehensive, well-balanced, fair, and objective manner.¿1 Li¿s behavior is indicative of China¿s increasingly proactive¿rather than reactive¿approach to propaganda. Instead of waiting for Western media to become ¿objective¿ or more sympathetic to China in their coverage of sensitive issues, China is now moving its propaganda offshore. For instance, the photo exhibition, ¿Tibet of China: Past and Present,¿ recently traveled around the world repudiating the West¿s popular representations of the Dalai Lama.
