An Analysis Of The Importance Of The Long Tail In Search Engine Marketing
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| dc.contributor.author | Skiera Bernd | en_US |
| dc.contributor.author | Eckert Jochen | en_US |
| dc.contributor.author | Hinz Oliver | en_US |
| dc.contributor.editor | en_US | |
| dc.date.accessioned | 2011-02-07T06:22:08Z | |
| dc.date.available | 2011-02-07T06:22:08Z | |
| dc.date.issued | 2010 | en_US |
| dc.identifier | 2009008444 | en_US |
| dc.identifier.citation | Skiera Bernd, Eckert Jochen, and Hinz Oliver 2010, 'An Analysis Of The Importance Of The Long Tail In Search Engine Marketing', Elsevier Science Bv, vol. 9, no. 6, pp. 488-494. | en_US |
| dc.identifier.issn | 1567-4223 | en_US |
| dc.identifier.other | C1 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10453/13486 | |
| dc.description.abstract | Search engine marketing is currently the most popular form of online advertising. Many advertising agencies and bloggers claim that the success of search engine marketing is driven by the | en_US |
| dc.language | en_US | |
| dc.publisher | Elsevier Science Bv | en_US |
| dc.relation.isbasedon | http://dx.doi.org/10.1016/j.elerap.2010.05.001 | en_US |
| dc.title | An Analysis Of The Importance Of The Long Tail In Search Engine Marketing | en_US |
| dc.parent | Electronic Commerce Research and Applications | en_US |
| dc.journal.volume | 9 | en_US |
| dc.journal.number | 6 | en_US |
| dc.publocation | Amsterdam | en_US |
| dc.identifier.startpage | 488 | en_US |
| dc.identifier.endpage | 494 | en_US |
| dc.cauo.name | BUS.The Dean's Unit | en_US |
| dc.conference | Verified OK | en_US |
| dc.for | 080600 | en_US |
| dc.personcode | 104565;105057;0000054727 | en_US |
| dc.percentage | 000100 | en_US |
| dc.classification.name | Information Systems | en_US |
| dc.classification.type | FOR-08 | en_US |
| dc.edition | en_US | |
| dc.custom | en_US | |
| dc.date.activity | en_US | |
| dc.location.activity | ISI:000282274200003 | en_US |
| dc.description.keywords | Sponsored Search; Click Fraud; Online; Keywords; Auctions | en_US |
| dc.staffid | en_US |
