An Analysis Of The Importance Of The Long Tail In Search Engine Marketing

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dc.contributor.author Skiera, Bernd en_US
dc.contributor.author Eckert, Jochen en_US
dc.contributor.author Hinz, Oliver en_US
dc.contributor.editor en_US
dc.date.accessioned 2011-02-07T06:22:08Z
dc.date.available 2011-02-07T06:22:08Z
dc.date.issued 2010 en_US
dc.identifier 2009008444 en_US
dc.identifier.citation Skiera Bernd, Eckert Jochen, and Hinz Oliver 2010, 'An Analysis Of The Importance Of The Long Tail In Search Engine Marketing', Elsevier Science Bv, vol. 9, no. 6, pp. 488-494. en_US
dc.identifier.issn 1567-4223 en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/13486
dc.description.abstract Search engine marketing is currently the most popular form of online advertising. Many advertising agencies and bloggers claim that the success of search engine marketing is driven by the en_US
dc.language en_US
dc.publisher Elsevier Science Bv en_US
dc.relation.isbasedon http://dx.doi.org/10.1016/j.elerap.2010.05.001 en_US
dc.title An Analysis Of The Importance Of The Long Tail In Search Engine Marketing en_US
dc.parent Electronic Commerce Research and Applications en_US
dc.journal.volume 9 en_US
dc.journal.number 6 en_US
dc.publocation Amsterdam en_US
dc.identifier.startpage 488 en_US
dc.identifier.endpage 494 en_US
dc.cauo.name BUS.The Dean's Unit en_US
dc.conference Verified OK en_US
dc.for 080600 en_US
dc.personcode 104565 en_US
dc.personcode 105057 en_US
dc.personcode 0000054727 en_US
dc.percentage 100 en_US
dc.classification.name Information Systems en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity ISI:000282274200003 en_US
dc.description.keywords Sponsored Search; Click Fraud; Online; Keywords; Auctions en_US
dc.staffid en_US


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