An Analysis Of The Importance Of The Long Tail In Search Engine Marketing

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An Analysis Of The Importance Of The Long Tail In Search Engine Marketing

Skiera Bernd; Eckert Jochen; Hinz Oliver
URI: http://hdl.handle.net/10453/13486
Date: 2010

Abstract:

Search engine marketing is currently the most popular form of online advertising. Many advertising agencies and bloggers claim that the success of search engine marketing is driven by the

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