When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research?

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dc.contributor.author Fine, Brian en_US
dc.contributor.author Bray, Damien en_US
dc.contributor.author Wang, Paul en_US
dc.contributor.author Menictas, Constantinos en_US
dc.contributor.editor NA en_US
dc.date.accessioned 2010-07-13T08:51:12Z
dc.date.available 2010-07-13T08:51:12Z
dc.date.issued 2009 en_US
dc.identifier 2009005707 en_US
dc.identifier.citation Fine Brian et al. 2009, 'When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research?', AMSRS, Australia, pp. 1-30. en_US
dc.identifier.issn - en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/12717
dc.description.abstract This paper presents a case study of new product development (NPD) for a private health insurance (PHI) provider in Australia. The information respondents need to process when considering PHI in Australia is extremely complex and intricate to say the least. The client needed to test multiple product options, thereby calling for a discrete choice experiment to elicit preferences so that we could model the utility of each product component, where we would later combine each component to simulate a new product, via a decision support system (DSS). en_US
dc.language en_US
dc.publisher AMSRS en_US
dc.relation.isbasedon NA en_US
dc.title When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research? en_US
dc.parent 100 Stories: AMSRS Conference Proceedings CD 2009 en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Australia en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 30 en_US
dc.cauo.name BUS.Faculty of Business en_US
dc.conference Verified OK en_US
dc.for 150500 en_US
dc.personcode 997720 en_US
dc.personcode 0000061054 en_US
dc.personcode 970303 en_US
dc.personcode 998060 en_US
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom AMSRS National Conference en_US
dc.date.activity 20090930 en_US
dc.location.activity Sydney, Australia en_US
dc.description.keywords NA en_US
dc.staffid en_US
dc.staffid 998060 en_US


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