Common Ground: Profiles of 18 Cultural Festivals in NSW's Northern Rivers Region - Report for the Arts Northern Rivers Festivals & Events Network

Abstract

This report provides an overview of festivals in the Northern Rivers region of NSW, with a focus on audiences and marketing. By identifying common ground in the development needs, marketing approaches and sustainability challenges faced by the festival organisations, it recommends opportunities for joint approaches and co-resourced activities including professional development programs and collaborative marketing and sponsorship activities.