Identifying and measuring motivational factors in conducting network marketing business by Chinese immigrants

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dc.contributor.author Dai, Fu en_US
dc.contributor.author Teo, Stephen en_US
dc.contributor.author Wang, Karen en_US
dc.contributor.editor Beaumont, N en_US
dc.date.accessioned 2010-06-16T05:01:38Z
dc.date.available 2010-06-16T05:01:38Z
dc.date.issued 2009 en_US
dc.identifier 2009000462 en_US
dc.identifier.citation Dai Fu, Teo Stephen, and Wang Karen 2009, 'Identifying and measuring motivational factors in conducting network marketing business by Chinese immigrants', ANZAM, Monash University, Melbourne, Australia, pp. 1-22. en_US
dc.identifier.issn 1-86308-157-7 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/12072
dc.description.abstract Drawing upon symbolic self-completion theory and immigrant entrepreneurship literature, we develop a four factor scale to measure the motivations of Chinese network marketers in conducting network marketing business. An exploratory factor analysis was conducted to determine the underlying factorial structure of the scale to measure network marketersa?? motivation of conducting network marketing business. The data were collected from 227 Chinese immigrant network marketers in Australia. The results suggest that the scale contains four factors: extrinsic motivation, intrinsic motivation, the motivation of establishing onea??s own business with low cost (risk) and motivation of self-satisfaction. This finding suggests that successful network marketers are motivated intrinsically, which is contradictory to Kuntzea??s (2001) result which suggests that network marketers are motivated extrinsically en_US
dc.language en_US
dc.publisher ANZAM, Monash University en_US
dc.relation.isbasedon NA en_US
dc.title Identifying and measuring motivational factors in conducting network marketing business by Chinese immigrants en_US
dc.parent 23rd ANZAM Conference 2009 'Sustainability Management and Marketing' en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Melbourne, Australia en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 22 en_US
dc.cauo.name BUS.School of Management en_US
dc.conference Verified OK en_US
dc.for 150304 en_US
dc.personcode 99032955 en_US
dc.personcode 980364 en_US
dc.personcode 980472 en_US
dc.percentage 100 en_US
dc.classification.name Entrepreneurship en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Australian and New Zealand Academy of Management Conference en_US
dc.date.activity 20091201 en_US
dc.location.activity Melbourne, Australia en_US
dc.description.keywords network marketer, motivation, entrepreneurship, scale, Chinese immigrant en_US
dc.staffid 980472 en_US


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