Public relations in the interactive age: New practices, not just new media

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dc.contributor.author Macnamara, Jim en_US
dc.contributor.editor en_US
dc.date.accessioned 2010-06-16T04:58:57Z
dc.date.available 2010-06-16T04:58:57Z
dc.date.issued 2009 en_US
dc.identifier 2008008323 en_US
dc.identifier.citation Macnamara Jim 2009, 'Public relations in the interactive age: New practices, not just new media', Deakin University, vol. 10, no. NA, pp. 1-16. en_US
dc.identifier.issn 1440-4389 en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/11851
dc.description.abstract An analysis of public relations practice through content analysis of 10 media spokesperson training programs, reporting evidence of a 'control paradigm' of communication, with focus on "control" and "managing" messages and the media, and lack of two-way interactive communication. en_US
dc.language en_US
dc.publisher Deakin University en_US
dc.title Public relations in the interactive age: New practices, not just new media en_US
dc.parent Asia Pacific Public Relations Journal en_US
dc.journal.volume 10 en_US
dc.publocation Geelong, Australia en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 16 en_US
dc.cauo.name FASS.Communication & Learning Group en_US
dc.conference Verified OK en_US
dc.for 200100 en_US
dc.personcode 996876 en_US
dc.percentage 100 en_US
dc.classification.name Communication and Media Studies en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords public relations, new media, social media, interactive communication en_US
dc.staffid en_US
dc.staffid 996876 en_US


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