Data and Design for Choice Models in Marketing

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Show simple item record Eckert, Christine en_US
dc.contributor.editor en_US 2010-06-16T04:58:54Z 2010-06-16T04:58:54Z 2009 en_US
dc.identifier 2008000481 en_US
dc.identifier.citation Ebling Christine 2009, 'Data and Design for Choice Models in Marketing', Schaeffer - Poeschel Verlag, vol. 69, no. 2, pp. 253-264. en_US
dc.identifier.issn 0342-7064 en_US
dc.identifier.other C1 en_US
dc.description.abstract This article reviews the data requirements in choice modeling in marketing research. Based on the distinction between revealed and stated choice data, the focus lies on both choosing an adequate model in the presence of unobservable exogenous variables and on the explicit construction of choice designs. en_US
dc.language en_US
dc.publisher Schaeffer - Poeschel Verlag en_US
dc.title Data and Design for Choice Models in Marketing en_US
dc.parent Die Betriebswirtschaft en_US
dc.journal.volume 69 en_US
dc.journal.number 2 en_US
dc.publocation Germany en_US
dc.identifier.startpage 253 en_US
dc.identifier.endpage 264 en_US BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150505 en_US
dc.personcode 103760 en_US
dc.percentage 100 en_US Marketing Research Methodology en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US en_US
dc.location.activity en_US
dc.description.keywords NA en_US
dc.staffid en_US
dc.staffid 103760 en_US

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