Advertising agency-client attitudes towards ethical issues in political advertising
UTSePress Research/Manakin Repository
JavaScript is disabled for your browser. Some features of this site may not work without it.
- UTSePress Research Home
- >
- 22 Philosophy and Religious Studies
- >
- Journal Articles
- >
- Closed
- >
- View Item
| dc.contributor.author | Waller David | en_US |
| dc.date.accessioned | 2009-08-20T13:02:45Z | |
| dc.date.available | 2009-08-20T13:02:45Z | |
| dc.date.issued | 2002 | en_US |
| dc.identifier | 2002000433 | en_US |
| dc.identifier.citation | Waller David 2002, 'Advertising agency-client attitudes towards ethical issues in political advertising', Kluwer Academic Publishers, vol. 36, no. 1, pp. 347-354. | en_US |
| dc.identifier.issn | 0167-4544 | en_US |
| dc.identifier.other | C1 | en_US |
| dc.identifier.uri | http://hdl.handle.net/10453/1174 | |
| dc.description.abstract | Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sampleof 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship. | en_US |
| dc.publisher | Springer | en_US |
| dc.relation.isbasedon | http://dx.doi.org/10.1023/A:1014456012599 | en_US |
| dc.title | Advertising agency-client attitudes towards ethical issues in political advertising | en_US |
| dc.parent | Journal of Business Ethics | en_US |
| dc.journal.volume | 36 | en_US |
| dc.journal.number | 4 | en_US |
| dc.publocation | Netherlands | en_US |
| dc.identifier.startpage | 347 | en_US |
| dc.identifier.endpage | 354 | en_US |
| dc.cauo.name | Marketing | en_US |
