The 21st Century Media (R)evolution: Emergent Communication Practices

Abstract

This book synthesizes competing theories and disciplinary viewpoints and integrates existing as well as new research to provide a comprehensive, holistic view of the 21st century (r)evolution in media and public communication. The book identifies how major changes are located in practices rather than technologies and identifies 'emergent' practices that will significantly shape the future of the public sphere, journalism, advertising, public relations and companies and organisations.