Enhancing or Inhibiting Advertising's Sustainability: An Overview of Advertising Standards Organisations in Australia

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dc.contributor.author Crawford, Robert en_US
dc.contributor.author Spence-Stone, Ruth en_US
dc.contributor.editor Dewi Tojib en_US
dc.date.accessioned 2010-05-28T10:05:36Z
dc.date.available 2010-05-28T10:05:36Z
dc.date.issued 2009 en_US
dc.identifier 2008008482 en_US
dc.identifier.citation Crawford Robert and Spence-Stone Ruth 2009, 'Enhancing or Inhibiting Advertising's Sustainability: An Overview of Advertising Standards Organisations in Australia', ANZMAC, Monash University, Melbourne, Australia, pp. 1-9. en_US
dc.identifier.issn 1 86308 158 5 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/11534
dc.description.abstract The Advertising Standards Board (ASB) and its predecessor, the Advertising Standards Council (ASC), have been responsible for regulating advertising content in Australia since 1974. Research on these bodies has highlighted their respective operations, but it has inadequately investigated their impact on the industry's public image. The completion of the ASB's first decade of operations provides an opportunity to compare the structures and decisions of both organisations and the balance they have struck between the interests of industry and those of the public. In addition, this paper presents new research on public attitudes towards advertising and its regulation. The findings raise questions as to the sustainability of the current approach to self-regulation in Australia. en_US
dc.language en_US
dc.publisher ANZMAC, Monash University en_US
dc.relation.isbasedon NA en_US
dc.title Enhancing or Inhibiting Advertising's Sustainability: An Overview of Advertising Standards Organisations in Australia en_US
dc.parent Sustainable Management and Marketing en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Melbourne, Australia en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 9 en_US
dc.cauo.name FASS.Faculty of Arts and Social Sciences en_US
dc.conference Verified OK en_US
dc.for 220299 en_US
dc.personcode 106905 en_US
dc.personcode 10344265 en_US
dc.percentage 100 en_US
dc.classification.name History and Philosophy of Specific Fields not elsewhere classified en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US
dc.date.activity 20091130 en_US
dc.location.activity Melbourne, Australia en_US
dc.description.keywords Advertising, Advertising Standards Board, Advertising Standards Council, Public Opinion en_US
dc.staffid en_US
dc.staffid 030096 en_US


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