E-Electioneering: Use of new media in the 2007 Australian federal election

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dc.contributor.author Macnamara, Jim en_US
dc.contributor.editor E. Tilley en_US
dc.date.accessioned 2010-05-28T10:05:31Z
dc.date.available 2010-05-28T10:05:31Z
dc.date.issued 2008 en_US
dc.identifier 2008001326 en_US
dc.identifier.citation Macnamara Jim 2008, 'E-Electioneering: Use of new media in the 2007 Australian federal election', Massey University, New Zealand, pp. 1-21. en_US
dc.identifier.issn 1179-0199 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/11530
dc.description.abstract Like the 2007-2008 US presidential primaries, the 2007 Australian federal election was described as 'the YouTube election' and an 'internet election' (Media Monitors, 2008). This followed studies of use of what are termed 'new media' for political communication in a number of campaigns including the 2000 US presidential election (Bentivegna, 2002, p. 50) and the 2004 US presidential election which was described as 'a critical turning point' (Xenos and Moy, 2007, p. 704). However, the development of web 2.01 internet media, expanding broadband, and other changes have overtaken many findings of previous research. Some of the most popular new media currently in use were 'invented' post-2004. The rapid rate of technological and social change makes new media research particularly time-bound and indicates that ongoing empirical studies and analysis are needed. This paper contributes to understanding of how new media are used in political communication and how they influence the public sphere (Habermas, 1989, 2006), particularly looking at public interaction and participation (Carpentier, 2007) which have been identified as key features of web 2.0 media and as requirements of an active public sphere, based on findings of a study conducted by the Australian Centre for Public Communication at the University of Technology Sydney during the 2007 Australian federal election. en_US
dc.language en_US
dc.publisher Massey University en_US
dc.relation.isbasedon http://www.massey.ac.nz/?aaac11238s en_US
dc.title E-Electioneering: Use of new media in the 2007 Australian federal election en_US
dc.parent Power and Place: Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2008 en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation New Zealand en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 21 en_US
dc.cauo.name FASS.Faculty of Arts and Social Sciences en_US
dc.conference Verified OK en_US
dc.for 200100 en_US
dc.personcode 996876 en_US
dc.percentage 100 en_US
dc.classification.name Communication and Media Studies en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Australian New Zealand Communications Association Annual Conference en_US
dc.date.activity 20080709 en_US
dc.location.activity Wellington, New Zealand en_US
dc.description.keywords en_US
dc.staffid en_US
dc.staffid 996876 en_US

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