Readiness for competitive positioning: A managerial checklist

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dc.contributor.author O'Rourke, Anne-Maree en_US
dc.contributor.author Burke, Sandra en_US
dc.contributor.editor Thyne, M; Deans, KR en_US
dc.date.accessioned 2010-05-28T10:04:53Z
dc.date.available 2010-05-28T10:04:53Z
dc.date.issued 2007 en_US
dc.identifier 2009001652 en_US
dc.identifier.citation Bustos Anne-Maree and Burke Sandra 2007, 'Readiness for competitive positioning: A managerial checklist', ANZMAC, Dunedin, New Zealand, pp. 532-538. en_US
dc.identifier.issn 978-1-877156-29-9 en_US
dc.identifier.other E2 en_US
dc.identifier.uri http://hdl.handle.net/10453/11484
dc.description.abstract Competitive positioning is improved by following best practices regarding analysis of competition, consumers, industry dynamics, SBU capabilities, market deliverables and fit, and profit potential of various positions. Only then can positions be identified that are relevant, worthwhile, achievable and defendable. Literature acknowledges the process requirements but few management tools are available to aid in this task. This paper proposes a readiness checklist that helps insure best practices are followed and is a precursor to development of a positioning readiness scale. In addition, a structural equation model is proposed to assess the overall and component-based effects of using the elements in the checklist on achieving strong market positions. en_US
dc.language en_US
dc.publisher ANZMAC en_US
dc.relation.isbasedon http://conferences.anzmac.org/ANZMAC2007/papers/SBurke_2.pdf en_US
dc.title Readiness for competitive positioning: A managerial checklist en_US
dc.parent Proceedings of the Australian and New Zealand Marketing Academy Conference en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Dunedin, New Zealand en_US
dc.identifier.startpage 532 en_US
dc.identifier.endpage 538 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150503 en_US
dc.personcode 10916450 en_US
dc.personcode 102531 en_US
dc.percentage 100 en_US
dc.classification.name Marketing Management (incl. Strategy and Customer Relations) en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Australian and new Zealand Marketing Academy Conference en_US
dc.date.activity 20071203 en_US
dc.location.activity Dunedin, New Zealand en_US
dc.description.keywords NA en_US
dc.staffid en_US
dc.staffid 102531 en_US


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