The nature and role of social relationships in social responsibility

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Show simple item record Young, Louise en_US Donald, Melissa en_US Freeman, Lynne en_US Benn, Suzanne en_US
dc.contributor.editor Denize, S; Spanjaard, D; Sharma, N en_US 2010-05-28T10:04:51Z 2010-05-28T10:04:51Z 2008 en_US
dc.identifier 2008001929 en_US
dc.identifier.citation Young Louise et al. 2008, 'The nature and role of social relationships in social responsibility', ANZMAC, Sydney, pp. 1-7. en_US
dc.identifier.issn 1863081445 en_US
dc.identifier.other E1 en_US
dc.description.abstract The importance of socially responsible purchasing continues to grow. However there is limited work that considers high involvement purchasing and the importance of social relationships in building attitudes and guiding behavior in this context. This paper presents findings that consider these issues. Social relationships are found to be an important factor in responsible purchasing however these effects often are not consciously recognized by consumers. The paper concludes by considering the need for research methods to uncover the importance of social relations. en_US
dc.language en_US
dc.publisher ANZMAC en_US
dc.relation.isbasedon en_US
dc.title The nature and role of social relationships in social responsibility en_US
dc.parent Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Sydney en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 7 en_US BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150505 en_US
dc.personcode 910425 en_US
dc.personcode 0000047989 en_US
dc.personcode 980409 en_US
dc.personcode 000554 en_US
dc.percentage 100 en_US Marketing Research Methodology en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US 20081201 en_US
dc.location.activity Sydney en_US
dc.description.keywords Social networks, corporate social responsibility, qualitative en_US
dc.staffid 000554 en_US

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