Browsing Conference Papers by Author "Trang, N."

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Browsing Conference Papers by Author "Trang, N."

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  • Nguyen, T.; Barrett, N. J; Trang, N. (Australian and New Zealand Marketing Academy Conference, 2003)
    The purpose of this study was to test the SERVQUAL instrument in entertainment parks in Vietnam. It also examined the relationship between the components of SERVQUAL and satisfaction, and the relationship between ...