Browsing Conference Papers by Author "Benn, S."

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Browsing Conference Papers by Author "Benn, S."

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  • Young, L. C; Daniel, K.; Benn, S.; Angus-Leppan, T. (Australian and New Zealand Marketing Academy Conference, 2004)
    The paper reports on initial research on consumer attitudes to Corporate Social Responsibility (CSR). To guide this process, a new framework for interpreting the process of attitudinal change to CSR has been developed. ...
  • Young, L. C; Daniel, K.; Angus-Leppan, T.; Benn, S. (Australian and New Zealand Academy of Management, 2004)
    The paper reports on initial research into consumer perspectives on Corporate Social Responsibility (CSR). A new framework for understanding consumer attitudes and behaviour towards CSR is proposed. It places theory on ...