Browsing Conference Papers by Author "Ali, Y; van Dessel, M"

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Browsing Conference Papers by Author "Ali, Y; van Dessel, M"

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  • Communication and conflict between marketing and R&D during new product development projects 
    Massey Graham; Kyriazis Elias (Australian and New Zealand Marketing Academy Conference, 2006)
    Effective cross-functional working relationships (CFRs) between Marketing Managers and R&D Managers are a key factor in successful new product development (NPD). Empirical evidence suggests however, that this CFR is often ...
  • Consumer characteristics and decision states: a study of new product purchase intention 
    Wang Paul; Morrison Mark; Oppewal Harmen; Waller David (Australian and New Zealand Marketing Academy Conference, 2006)
    While a number of studies have examined the measurement of certain consumer innovation characteristics during the purchase of a high-involvement product, the importance of these constructs can vary depending on the ...
  • Employee-based brand equity 
    Gudergan Siggi; Wilden Ralf; Lings Ian (Australian and New Zealand Marketing Academy Conference, 2006)
    This paper presents a conceptual framework for employee-based brand equity. It implies that the effectiveness of a brand signal to employees is dependent on its consistency, its clarity, its credibility, and the associated ...
  • An examination of the relationship between values and holiday benefits across cultures using rating scales and best-worst scaling 
    Lee Julie; Soutar Geoffrey; Louviere Jordan; Daly Timothy (Australian and New Zealand Marketing Academy Conference, 2006)
    The paper outlines an alternative method, based on Louviere's best-worst Scaling (BWS), which can be used to measure values, product benefits and other trade-off type decisions in holiday contexts. In a series of studies ...
  • Exploring marketing and e-readiness through digital country studies 
    Pattinson Hugh; Low David (Australian and New Zealand Marketing Academy Conference, 2006)
    'E-Readiness' refers to a country's ability to generate economic growth through development of technology-rich and knowledge-based industries in a world dominated by advancing Information and Communications Technology ...
  • Forms of market orientation and business performance in China 
    Wang Paul; Tang Yiming; Tse Stone (Australian and New Zealand Marketing Academy Conference, 2006)
    China is going through a rapid transition phase from the old centrally planned economy to an increasingly open market economy. This paper examines whether the market orientation (MO) concept originally developed in the ...
  • Is qualitative research always exploratory? 
    Spanjaard Daniela; Freeman Lynne (Australian and New Zealand Marketing Academy Conference, 2006)
    In many cases, qualitative methods test the plausibility of potential quantitative approaches. This implies that qualitative research is seen as an 'exploratory' methodology, providing information prior to quantitative ...
  • Linking competitive positions, success requirements and capabilities 
    Burke Sandra (ANZMAC, 2006)
    To choose a competitive position, firms must have a clear understanding of 1) the specific market deliverables required to meet consumer expectations of the position, and 2) the corresponding assets and capabilities required. ...
  • Managing relational tensions: the professional engagement process 
    Lings Ian; Newman Anouche; Gudergan Siggi (Australian and New Zealand Marketing Academy Conference, 2006)
    Personal ties may develop between boundary spanners as a result of their position as firm representatives, and are often actively encouraged to facilitate the successful management of interorganisational relationships. ...
  • Motivations for sports volunteerism and intention to volunteer 
    Wang Paul (Australian and New Zealand Marketing Academy Conference, 2006)
    This paper examines the relationships between motivations for sports volunteerism and intention to volunteer using survey data from prospective volunteers for a major sporting event. Results of this study show that ...
  • Non-trading relationships 
    Young, L. C; Denize, S. (Australian and New Zealand Marketing Academy Conference, 2006)
    Non-trading relationships are an important part of the fabric of a network. These relationships exist between competitors, as well as in various ownership structures (such as, subsidiary-parent, co-owners, siblings etc) ...
  • Politics and collaboration during NPD projects 
    Kyriazis Elias; Massey Graham (Australian and New Zealand Marketing Academy Conference, 2006)
    Effective cross-functional relationships (CFRs) are a key success factor in developing successful new products for many companies. This paper adds to our existing knowledge on the Marketing/R&D CFR by examining the effects ...
  • An understanding of B2B innovation adoption models 
    Hughes Raechel; Perrott Bruce (Australian and New Zealand Marketing Academy Conference, 2006)
    Technology has altered the way businesses operate in all contexts. Within a Business to- Business (B2B) context, technology has changed the way products are ordered, dispatched, and paid for. Furthermore, technology has ...
  • Understanding travel behaviour using demographic and socioeconomic variables as travel constraints 
    Kattiyapornpong Uraiporn; Miller Kenneth (Australian and New Zealand Marketing Academy Conference, 2006)
    Samdahl and Jekubovich (1997) view constraints as a subset of reasons for not engaging in a particular behavior. There is limited empirical research on the role of demographic and socioeconomic variables as travel ...