An Analysis of Corporate Social Responsibility Disclosure by Advertising Agencies

UTSePress Research/Manakin Repository

Search UTSePress Research


Advanced Search

Browse

My Account

Show simple item record

dc.contributor.author Waller, David en_US
dc.contributor.author Lanis, Roman en_US
dc.contributor.editor Tebbutt, J en_US
dc.date.accessioned 2010-05-28T10:04:18Z
dc.date.available 2010-05-28T10:04:18Z
dc.date.issued 2008 en_US
dc.identifier 2006009804 en_US
dc.identifier.citation Waller David and Lanis Roman 2008, 'An Analysis of Corporate Social Responsibility Disclosure by Advertising Agencies', Australia and New Zealand Communication Association and La Trobe University, Melbourne, pp. 1-9. en_US
dc.identifier.issn 978-0-646-49066-3 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/11399
dc.description.abstract The corporate annual report has become more than a mandatory financial report for public companies, with many companies also using it as an important marketing communication tool. As corporate social responsibility (CSR) is an issue of growing interest in the business world, many publicly listed companies, including advertising agencies, are voluntarily disclosing information regarding their CSR activities in their annual report. This descriptive study analyses the annual reports of the top six holding companies in the global advertising industry, in order to observe which advertising companies disclose their CSR activities and what activities they undertake, and the development of a CSR disclosure index for advertising agencies. The results indicate that some advertising companies do engage in CSR activities and disclose them in the annual report, but the level of these CSR disclosures is different between the organisations. en_US
dc.language en_US
dc.publisher Australia and New Zealand Communication Association and La Trobe University en_US
dc.relation.isbasedon http://www.latrobe.edu.au/ANZCA2007/presenters.html en_US
dc.title An Analysis of Corporate Social Responsibility Disclosure by Advertising Agencies en_US
dc.parent Communications, Civics, Industry: Proceedings of ANZCA 2007 en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Melbourne en_US
dc.identifier.startpage en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage en_US
dc.identifier.endpage 9 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150502 en_US
dc.personcode 010525 en_US
dc.personcode 040045 en_US
dc.percentage 100 en_US
dc.classification.name Marketing Communications en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Australian New Zealand Communications Association Annual Conference en_US
dc.date.activity 20070705 en_US
dc.location.activity Melbourne en_US
dc.description.keywords Corporate Social Responsibility, Disclosure, Advertising Agencies en_US
dc.staffid en_US
dc.staffid 040045 en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record