Undergraduate student aspirations, awareness and knowledge of postgraduate study options: A preliminary, qualitative investigation

Abstract

Little attention has been directed to the attitudes of undergraduate university students towards postgraduate studies and little is known about the extent of undergraduates¿ awareness of postgraduate degrees. Research in the careers arena has revealed inconsistencies in factors that impact on a student¿s decision to pursue postgraduate study. Using focus groups across different levels of Bachelor of Business students, this study examines the attitudes of university undergraduate students towards postgraduate study. Factors that impact on an undergraduate decision to pursue postgraduate study are also explored.