The Quest for Legitimacy: The Growth and Development of the Advertising Industry in Australia, 1900-1969

UTSePress Research/Manakin Repository

Search UTSePress Research


Advanced Search

Browse

My Account

Show simple item record

dc.contributor.author Crawford, Robert en_US
dc.date.accessioned 2009-08-20T13:02:27Z
dc.date.available 2009-08-20T13:02:27Z
dc.date.issued 2004 en_US
dc.identifier 2008002701 en_US
dc.identifier.citation Crawford Robert 2004, 'The Quest for Legitimacy: The Growth and Development of the Advertising Industry in Australia, 1900-1969', University of Melbourne, vol. 36, no. 124, pp. 355-374. en_US
dc.identifier.issn 1031-461X en_US
dc.identifier.other C1UNSUBMIT en_US
dc.identifier.uri http://hdl.handle.net/10453/1135
dc.description.abstract The advent of mass advertising has left an indelible imprint on twentieth century Australia. Advertising's rise is a measure of the new technologies of mass communication, mass production, and mass consumption. The growth and development of advertising, however, cannot be separated from the steadily growing scale, sophistication, and status of the advertising industry. Between 1900 and the late 1960s, the 'advertising profession', as it came to style itself, maintained a quest for legitimacy?an ongoing campaign aimed at distancing itself from its shady past. Believing that a legitimate reputation produced sales, the advertising industry needed to sell itself before it could sell soap, cigarettes, or cars. en_US
dc.publisher University of Melbourne en_US
dc.relation.isbasedon http://dx.doi.org/10.1080/10314610408596293 en_US
dc.title The Quest for Legitimacy: The Growth and Development of the Advertising Industry in Australia, 1900-1969 en_US
dc.parent Australian Historical Studies en_US
dc.journal.volume 36 en_US
dc.journal.number 124 en_US
dc.publocation Australia en_US
dc.identifier.startpage 355 en_US
dc.identifier.endpage 374 en_US
dc.cauo.name FASS.Education Group en_US
dc.conference Verified OK en_US
dc.for 210303 en_US
dc.personcode 106905 en_US
dc.percentage 100 en_US
dc.classification.name Australian History (excl. Aboriginal and Torres Strait Islander History) en_US
dc.classification.type FOR-08 en_US
dc.description.keywords NA en_US
dc.staffid 106905 en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record