Manufacturing Identities: Industrial Representations of Nationhood in Press Advertisements, 1900-1969

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dc.contributor.author Crawford, Robert en_US
dc.date.accessioned 2009-08-20T13:02:27Z
dc.date.available 2009-08-20T13:02:27Z
dc.date.issued 2003 en_US
dc.identifier 2008002699 en_US
dc.identifier.citation Crawford Robert 2003, 'Manufacturing Identities: Industrial Representations of Nationhood in Press Advertisements, 1900-1969', Australian Society for the Study of Labour History, vol. 84, pp. 21-46. en_US
dc.identifier.issn 0023-6942 en_US
dc.identifier.other C1UNSUBMIT en_US
dc.identifier.uri http://hdl.handle.net/10453/1134
dc.description.abstract Advertisements sell more tlum the product on offer - they sell acomplete ideology. Between 1900 and the 1960s, Australia's advertising industry was involved in a protracted campaign to establish a nation of consumers. This study seeks to illustrate this process through an examination of the rise andfall of thefactory image contained in press advertisements during this period. The factory's outward appearance in these advertisements remained largely unchanged. Its meaning, however, was periodically revised, demonstrating the image's symbolic function. From being the face ofastable firm, thefactory image grew to symbolise industrial productivity and national development. Through the image of the factory, local advertisers effectively integrated themselves, their wares, and consumerism with the notion of Australian identity. A new identity emerged as the line between national and consumer identities blurred - one that would also claim the factory as an imnge. en_US
dc.publisher Australian Society for the Study of Labour History en_US
dc.relation.isbasedon en_US
dc.title Manufacturing Identities: Industrial Representations of Nationhood in Press Advertisements, 1900-1969 en_US
dc.parent Labour History en_US
dc.journal.volume 84 en_US
dc.journal.number en_US
dc.publocation Canberra, Australia en_US
dc.identifier.startpage 21 en_US
dc.identifier.endpage 46 en_US
dc.cauo.name FASS.Education Group en_US
dc.conference Verified OK en_US
dc.for 210303 en_US
dc.personcode 106905 en_US
dc.percentage 100 en_US
dc.classification.name Australian History (excl. Aboriginal and Torres Strait Islander History) en_US
dc.classification.type FOR-08 en_US
dc.description.keywords Advertising; Industry; Symbolism en_US
dc.staffid 106905 en_US


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