A bright new suburbia? G.J. Dusseldorp and the development of the Kingsdene Estate

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dc.contributor.author Harfield, Stephen en_US
dc.contributor.author Prior, Jason en_US
dc.contributor.editor Nichols, D., Hurlimann, A., Mouat, C. and Pascoe, S. en_US
dc.date.accessioned 2010-05-28T10:03:16Z
dc.date.available 2010-05-28T10:03:16Z
dc.date.issued 2010 en_US
dc.identifier 2009001023 en_US
dc.identifier.citation Harfield Stephen and Prior Jason 2010, 'A bright new suburbia? G.J. Dusseldorp and the development of the Kingsdene Estate', Faculty of Architecture, Building and Planning, University of Melbourne, Australia, Melbourne, Australia, pp. 1-13. en_US
dc.identifier.issn 9780734041562 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/11278
dc.description.abstract While the ongoing development of suburbia in Australia has undoubtebdly seen many key moments, few have been as radical and iconic as that represented by the design and marketing of the Kingsdene Estate in Carlingford, NSW. Initiated by the Lend Lease Corporation under the impetus of founder and managing diretor G.J. Dusseldorp in 1960, and included in the RAIA 20th Century Register of Significant Buildings in September 2006, the Kingsdene Estate marks an important innovation in the history of speculative suburban development from three particular perspectives. Firstly, and responding to the considerable migration rates of the late `50s and early?60s, and to the increased demand for home ownership at this time, Dusseldorp?s intention, though still aimed at the consumer `off-the-peg? market, was to go beyond the `standard? spec-built house of the period to produce repeatable model houses of superior quality. To this end he employed as his designers a group of young and forward-thinking architects whose work here effectively launched the `project home? into the commercial market. Secondly, and from a planning and sub-division perspective, Dusseldorp?s strategy was based on a strict commitment to rational and testable criteria for the efficient use of land. Finally, and from a marketing perspective, the Kingsdene Estate adopted a campaign that has rarely, if ever, been equalled. Undertaken as a joint venture between the Lend Lease Corporation and Australian Consolidated Press Holdings Pty Ltd (ACP), the developers drew heavily on the resources of The Australian Women?s Weekly, The Daily Telegraph and TCN Channel Nine to offer blanket publicity for the venture. Drawing on a range of contemporary newspaper and magazine sources, and on unpublished interviews with key protagonists conducted by Mr Geoff Ferris-Smith in the early `90s, the paper explores the unique combination of these three key strategies in the making of a major Sydney suburban subdivision. en_US
dc.language en_US
dc.publisher Faculty of Architecture, Building and Planning, University of Melbourne, Australia en_US
dc.relation.hasversion Accepted manuscript version en_US
dc.relation.isbasedon http://www.abp.unimelb.edu.au/aboutus/events/conferences/greenfields/ en_US
dc.title A bright new suburbia? G.J. Dusseldorp and the development of the Kingsdene Estate en_US
dc.parent Green Fields, Brown Fields, New Fields: Proceedings of the 10th Australasian Urban History, Planning History Conference (CD-ROM). en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Melbourne, Australia en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 13 en_US
dc.cauo.name DAB.Faculty of Design, Architecture and Building en_US
dc.conference Verified OK en_US
dc.for 120100 en_US
dc.personcode 880532 en_US
dc.personcode 996915 en_US
dc.percentage 100 en_US
dc.classification.name Architecture en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Green Fields, Brown Fields, New Fields: Australasian Urban History, Planning History Conference en_US
dc.date.activity 20100207 en_US
dc.location.activity Melbourne, Australia en_US
dc.description.keywords Kingsdene Estate Sydney; suburban development; Lend Lease; G.J. Dusseldorf; en_US
dc.staffid en_US
dc.staffid 996915 en_US

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