Global schemas and local discourses in Cosmopolitan

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Show simple item record Machin, David en_US Van Leeuwen, Theo en_US 2009-08-20T13:02:13Z 2009-08-20T13:02:13Z 2003 en_US
dc.identifier 2005004470 en_US
dc.identifier.citation Machin David and Van Leeuwen Theo 2003, 'Global schemas and local discourses in Cosmopolitan', Blackwell Publishing, vol. 7, no. 4, pp. 493-512. en_US
dc.identifier.issn 1360-6441 en_US
dc.identifier.other C1UNSUBMIT en_US
dc.description.abstract This paper investigates the representation of female identity and practice in the U.K., Dutch, German, Spanish, Greek, Finnish, Indian and Taiwanese versions of Cosmopolitan magazine. It shows how a problem solution discourse schema underlies a range of articles that do not all use a problem solution genre. While this schema is clearly global and occurs in all the versions of the magazine, it allows for local variation in terms of the kinds of problems and solutions it can accommodate. The schema is described as an interpretive framework which constructs social life as an individual struggle for survival in a world of risky and unstable relationships. The community of readers of the magazine is described as a globally dispersed and linguistically heterogeneous speech community which nevertheless shares an involvement with the same modalities and genres of language and the same linguistic constructions of reality and which can signify its allegiance to the values of the magazine through dress, grooming and other behaviours. en_US
dc.publisher Blackwell Publishing en_US
dc.relation.isbasedon en_US
dc.title Global schemas and local discourses in Cosmopolitan en_US
dc.parent Journal of Sociolinguistics en_US
dc.journal.volume 7 en_US
dc.journal.number 4 en_US
dc.publocation UK en_US
dc.identifier.startpage 493 en_US
dc.identifier.endpage 512 en_US FASS.Faculty of Arts and Social Sciences en_US
dc.conference Verified OK en_US
dc.for 200400 en_US
dc.personcode 0000026296 en_US
dc.personcode 995217 en_US
dc.percentage 100 en_US Linguistics en_US
dc.classification.type FOR-08 en_US
dc.description.keywords Critical discourse analysis; discourse schema; discourse sociolinguistics; globalisation; localisation; speech community; women's magazines en_US
dc.staffid 995217 en_US

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