Abstract:
This paper presents a semiotic analysis of a key cultural artefact, the teddy bear. After
introducing the iconography of the teddy bear, it analyses different kinds of stories to show
how teddy bears are endowed with meaning in everyday life: stories from children's books,
reminiscences by adults about their childhood teddy bears, and children's accounts of what
they do with their teddy bears, both wrirren for school and cold 'out of school'. The paper
sees teddy bears as artefacts that provide a cultural channelling for the child's need of a
transitional object, and argues that the meanings of teddy bears have traditionally centred
on interpersonal relations within the nuclear family, but have recently been institutionalised
and commercialised.
