A Zoomable Shopping Browser Using a Graphic-Treemap

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dc.contributor.author Huang, Mao Lin en_US
dc.contributor.author Nguyen, Quang Vinh en_US
dc.contributor.author Vo, Viet en_US
dc.contributor.author Wang, Junhu en_US
dc.contributor.editor Ebad Banissi, Muhammad Sarfraz, Jiawan Zhang, Anna Ursyn, Wong Chow Jeng, Mark W. McK. Bannatyne, Jian J. Zhang, Lim Hwee San, Mao Lin Huang en_US
dc.date.accessioned 2010-05-28T10:00:13Z
dc.date.available 2010-05-28T10:00:13Z
dc.date.issued 2009 en_US
dc.identifier 2009000960 en_US
dc.identifier.citation Huang Mao et al. 2009, 'A Zoomable Shopping Browser Using a Graphic-Treemap', IEEE Computer Society, Los Alamitos, CA, USA, pp. 449-453. en_US
dc.identifier.issn 978-0-7695-3789-4 en_US
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/10886
dc.description.abstract Effective and efficient navigation and representation of the entire structure of the product catalog is one of the important factors for on-line market. This paper proposes an application using Treemaps visualization to enhance the functionality of online product category. We aim to develop high-quality catalog interfaces in terms of readability, understandability and comprehension by integrating graphics into Treemaps. We applied two types of Treemaps: (1) Slice-and-Dice Treemaps, (2) Squarified Treemaps, into the on-line catalog to address the "small window" problem allowing buyers to overview and navigate large product categories dynamically. We also use a history bar that locates on the top of each category and sub-category to provide a 2.5-dimensional view of contextual information. en_US
dc.language en_US
dc.publisher IEEE Computer Society en_US
dc.relation.isbasedon http://dx.doi.org/10.1109/CGIV.2009.13 en_US
dc.title A Zoomable Shopping Browser Using a Graphic-Treemap en_US
dc.parent Sixth International Conference on Computer Graphics, Imaging and Visualization: New Advances and Trends, CGIV 2009 en_US
dc.journal.volume en_US
dc.journal.number en_US
dc.publocation Los Alamitos, CA, USA en_US
dc.identifier.startpage 449 en_US
dc.identifier.endpage 453 en_US
dc.cauo.name FEIT.School of Software en_US
dc.conference Verified OK en_US
dc.for 080103 en_US
dc.personcode 990771 en_US
dc.personcode 024665 en_US
dc.personcode 0000054822 en_US
dc.personcode 0000054815 en_US
dc.percentage 100 en_US
dc.classification.name Computer Graphics en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom International Conference Computer Graphics, Imaging and Visualization en_US
dc.date.activity 20090811 en_US
dc.location.activity Tianjin, China en_US
dc.description.keywords graph visualization, treemaps, zoomable user interface, product catalogue, shopping-cart technology. en_US


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