Addressing the advertising of controversial products in China: An empirical approach

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dc.contributor.author Fam, Kim-Shyan en_US
dc.contributor.author Waller, David en_US
dc.contributor.author Yang, Zhilin en_US
dc.contributor.editor en_US
dc.date.accessioned 2010-05-28T09:58:19Z
dc.date.available 2010-05-28T09:58:19Z
dc.date.issued 2009 en_US
dc.identifier 2008003353 en_US
dc.identifier.citation Fam Kim-Shyan, Waller David, and Yang Zhilin 2009, 'Addressing the advertising of controversial products in China: An empirical approach', Springer, vol. 88, no. Supp 1, pp. 43-58. en_US
dc.identifier.issn 0167-4544 en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/10675
dc.description.abstract China is a country that has undertaken a great transformation since the late 1970?s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which could clash with traditional Chinese values. Using a stakeholder theory approach, this study analyzes the responses of 630 Chinese respondents to discover who is offended by controversial advertisements and determine ways potentially offensive advertising messages can be reduced, thereby assisting marketers in being more socially responsible in their advertising messages. en_US
dc.language en_US
dc.publisher Springer en_US
dc.title Addressing the advertising of controversial products in China: An empirical approach en_US
dc.parent Journal of Business Ethics en_US
dc.journal.volume 88 en_US
dc.journal.number Supp 1 en_US
dc.publocation Dordrecht, Netherlands en_US
dc.identifier.startpage 43 en_US
dc.identifier.endpage 58 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150500 en_US
dc.personcode 0000049341 en_US
dc.personcode 010525 en_US
dc.personcode 0000049342 en_US
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords advertising - alcohol - China - condoms - controversial products en_US


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