Little Friends: Children and Creative Consumption in the People's Republic of China

Abstract

The production and distribution of media content are an increasingly important part of the move to diversify and internationalize China’s economy, although changes have been managed so as to maintain central control over the political sphere. This article argues that children are exemplary consumers in an internationalized environment. They retain and reiterate a sense of local and national identity, but are also fully competent in their relationship to new knowledge in a new world.